Captain Sir Tom Moore joins Age UK and Cadbury campaign to help tackle COVID loneliness

Captain Sir Tom Moore has collaborated with Age UK and Cadbury’s ‘Donate Your Words’ campaign to encourage everyone in the UK to start a meaningful conversation with an older person to help tackle loneliness.

Captain Moore who first came into the spotlight when he raised over £32 million for the NHS by walking laps of his garden during lockdown earlier this year is launching a new podcast to tackle isolation among older people.

The podcast, called The Originals, is part of a campaign by charity Age UK and Cadbury which aims to inspire people up and down the country to have a meaningful conversation with an older person, with social isolation especially among the elderly worsening during the COVID-19 crisis.

Captain Moore said: “I hope The Originals podcast will help encourage everyone to start a proper conversation with an older person. We truly are the originals and we have more in common than you may think, we have hundreds of amazing tales just waiting to be told.”

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